Only SV with its strong segment recognition and OEM technological background could conceive, develop and achieve such a unique offering.US6360960B1 - Fuel injector sac volume reducer This is innovation that could not be realized by any other company. All this at a price competitive to simple air induction tubes. And by the way, it provides an additional 6-10 hp gain. It literally modifies and enhances the sound of the engine. What is so innovative and completely unique about this device is that it is not your typical sound improvement product that changes the exhaust sound. The vehicle will sound like a higher performing engine in a car like Ferrari or Porsche. To expand, the device does not make a vehicle quieter, but actually makes it louder – significantly louder. This product, created at the OEM level as Active Noise Control (ANC) for an automaker, was actually re-engineered for the aftermarket to provide the opposite effect – crank the noise up! Simply put, this performance and sound technology product will be like transforming a standard Honda Civic into a Ferrari. Displays at both the SEMA and AAPEX shows highlighted our Performance & Sound technology product. Without an OEM background, other companies do not have access to such an array of quality products, technological resources and facilities that can be developed or redeveloped for the performance and aftermarket sectors.įor example, one very exciting product that we are bringing to the aftermarket was introduced at this year’s AAIW 2003 in Las Vegas. This OEM innovation, engineering and performance expertise is what sets Siemens VDO Automotive apart from the competition. This well regarded name, in combination with our OEM heritage, is what enables us to bring products from our recently introduced Power & Sound Technology category to the performance market. The market recognizes the VDO gauges as some of the highest quality, best performing instruments on the market today.
With our full line of VDO-branded gauges, we are very well known with import tuners, street rodders, as well as the die-hard performance enthusiasts. What are your plans for the performance market and what role will it play in your overall business objectives?Ī: The performance market already is a strong segment of our business. Retail sales of accessories and other products for this sector grew by 55.9 percent in 2002, according to statistics from SEMA. Q: In recent years, the compact performance market has been growing at an astounding rate. An alliance with another manufacturer, who may wish to fill out their line, is often the optimal choice for all parties involved – especially the customer. Often, we have a product that the marketplace is looking for, but our offering is not enough to provide a full line and all the support that goes with it. Similarly, we also welcome inquiries from other quality manufacturers that wish to add SV products to their portfolios.
We are looking for the right products to sell. Specifically, this means we want to ensure that we are allying with other manufacturers that meet our strict quality standards. We are not merely looking for products to sell.
Of course we are seeking synergies and commonalities with these manufacturers to ensure that we extend our offering with products conducive to Siemens VDO’s strategic plans. We are actively pursuing and are open to the potential of adding products manufactured by other vendors to our product portfolio. The other side of our growth plan, which focuses on external growth, will include establishing strategic alliance and/or cooperations on both ends of the supply chain.